Many companies and startups these days offer similar products and services. Each business can attract and impress customers only by distinguishing itself from competitors. Brands establish public identities and distinguish themselves from competitors using logos as self-explanatory images.
They create unique logos by combining text and images. Also, they make logos appealing by experimenting with various forms, colors, and shapes. 3D printing technologies create opportunities for businesses and brands to build and promote brand identity using three-dimensional logos.
Why Your Brand Must Replace 2D Logo with 3D Logo?
There was a time when 2D logos were immensely popular with brands. Two-dimensional logos were easy to create and use. Also, they can be designed and refined by an artist without spending more money. At present, many small businesses use two-dimensional logos.
But leading brands have already switched from 2D logos to 3D logos to enhance brand identity and personality. For instance, Apple replaced its 2D logo with a 3D logo in 1998. There are several reasons why your brand should replace its 2D logo with a 3D logo without further delay.
Design Freedom
Design freedom is often cited as one of the key advantages of 3D printing. You can use 3D modeling software to create models with intricate geometries and complex forms. Hence, 3D printing technologies create opportunities for you to design logos without any limitations and restrictions.
Customization Options
You can use 3D modeling software to design and customize a three-dimensional logo in minutes. Hence, you can design multiple versions of a logo and customize each version without putting in extra time and effort. You can conduct A/B testing to choose the best version of the logo that customers can identify and recall instantly.
Enhanced Brand Value
As noted earlier, leading brands already use 3D logos. Your brand can no longer impress customers and outperform competitors using 2D logos. You can use the 3D logo in various marketing campaigns to create brand awareness and enhance brand value effectively. Also, the 3D logo will make your brand appear more contemporary and trendy.
Durability
2D logos are usually fragile. You cannot restore the logo’s original look and feel through repair and maintenance activities. But your brand can use 3D-printed logos over a longer duration. Also, you can produce three-dimensional logos from digital files in minutes. Hence, you can make the logo last longer using 3D printing technologies.
Low Cost
You can 3D print a logo using a beginner-friendly and cost-efficient 3D printing technology – Fused Deposition Modeling (FDM). Also, you have the option to choose from a wide range of thermoplastic filaments while 3D printing the logo. Hence, you can produce 3D logos without spending more money.
How Can Your Brand 3D Print a Logo?
3D printing service providers help to design and print three-dimensional logos without putting in time and effort. But you can 3D print a logo on your own using several 3D printing technologies. But you can save 3D printing time and cost using a beginner-friendly 3D printing technology like FDM.
Likewise, you can simplify the 3D printing process by opting for an easy-to-use thermoplastic filament like PLA (Polylactic Acid). However, you have to follow a series of steps to 3D print a logo for your brand from the scratch.
Create a Three-Dimensional Model
Beginners find it easier to create a 2D logo and convert it into a 3D model. You can create a 2D logo using a slew of free and paid software applications. However, you must focus on keeping the 2D logo simple and producing a high-resolution image.
Otherwise, you can design a 3D logo directly using 3D modeling software. The software allows you to design logos by combining a variety of text, images, patterns, and forms. You can use the software to design the 3D logo after creating the background.
Slice the 3D Model
Slicing refers to the process of converting the 3D model into specific instructions for the 3D printer. The 3D printer will access and read the instructions to form the logo physically by depositing materials layer by layer. You can use slicing software to convert the 3D model into a set of instructions, including layer height, shell thickness, temperature level, and infill percentage.
3D Print the Logo
After slicing the 3D model, you can start 3D printing the logo. The FDM 3D printer will produce the logo by depositing melted thermoplastic filaments onto the build tray. Hence, you must focus on setting the right extruder and print bed temperature.
It is always important to set the temperature according to your choice of filament. For instance, if you are using PLA, it is important to set print the bed temperature between 200C and 600C. Likewise, you should set the extruder temperature between 800C and 2300C.
Perform Post-Processing Activities
After removing the print and allowing it to cool, you have to improve the logo’s finish by performing post-processing activities like coating and smoothening. The coating will make the logo more appealing and durable. Likewise, smoothening will help you refine the logo’s rough surface by erasing layer lines. Finally, you can use the 3D logo to build and enhance your brand identity after the post-processing stage.
Conclusion
3D-printed logos help your business or brand build and promote public identity more effectively. While 3D printing a logo, you have the option to experiment with many patterns, colors, and forms. Also, you can create the logo using various 3D printing technologies and materials.
You can design a unique logo for your brand using 3D modeling software. Likewise, you can use a desktop 3D printer to produce logos that can be placed and displayed across locations. At the same time, you can use 3D printing services to produce the 3D logo without investing in a 3D printing machine and materials.
Hence, your brand can enhance its public identity by 3D printing a logo in several ways. But you must focus on keeping the logo simple, relevant, and memorable. At the same time, you should create and evaluate multiple versions of the logo to choose the one that a customer identifies and recalls at a glance.
About Aurum3D
We are amongst the major 3D printing company in Bangalore, India. We have been providing FDM, SLA and SLS custom 3D Printing services to many major industries including multiple disciplines of engineering. Please feel free to get in touch with us for your custom needs, our 3D printing solutions experts will get back to you within one business day.